Lowongan Consultant for Campaign Strategy


Title : Request for Proposals (RFP) for Consultant for Campaign Strategy for The World Sight Day 2019: VISION FIRST (PRIORITASKAN PENGLIHATAN)

Closing Date : August 11, 2019


VISION 2020: The Right to Sight is the global initiative for the elimination of avoidable blindness, a joint programme of the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB).. It was launched in 1999 to promote: "A world in which nobody is needlessly visually impaired, where those with unavoidable vision loss can achieve their full potential." Indonesia ratified the initiative in 2005 with the Vice President Megawati Soekarno-Putri signed the commitment.

To advocate this initiative, IAPB and WHO set the World Sight Day (WSD) event on the eye health calendar, to be held on the second Thursday of October every year. It aims at advancing and strengthening the synergy, partnerships and cooperation with multi-stakeholders, including the community, that eye care issues that impact lives, are dealt accordingly, so there is no 'missed opportunity' for an eye examination and treatment. This is essential, especially for those who are vulnerable: young, school- going children, the elderly, and those with disability.

In reference to the result of the Rapid Assessment of Avoidable Blindness (RAAB) in 15 provinces (2014-2016), currently Indonesia ranks the first among the South-East Asia countries with the highest avoidable blindness prevalence1 of 3%. Almost 75% of this was due to untreated cataract.

Among the school-going children, refractive errors, especially myopia, come as the key cause of vision impairment and avoidable blindness. WHO (1997)

1 Of the 50 years of age and above.

estimated that 45% of vision impairment in school-age children are avoidable. In 2010, in the Global Data on Visual Impairments, WHO revealed that studies in 53 countries of six zones: Africa, America, E a s t Mediterania, Europe, South-east Asia (including Indonesia) and West Pacific showed 19 millions of children below 15 years old encountered visión impairment due to refractive errors. Among this group, 1.4 millions suffered permanent blindness and required rehabilitation to be able to survive daily life.

In Indonesia, the most recent study by the Department of Community Ophthalmology - Cicendo Hospital showed that the screening of school children aged 5-15 years (from January 2016 through to December 2017) provided a result that 10.52% of 10.2532 children from 39 schools in Bandung City and Bandung District, experienced uncorrected refractive errors. 77.5% of these children were girls3.

Between 2014 and 2016, Helen Keller International found that 23.9% of children were identified as having Refractive Error from 140 schools in Jakarta of which 67.7% were girls. More recently, in 2017, of 41,804 students from 11 to 15 years old were screened from 172 schools in six districts in South Sulawesi. Of these 4,489 (10.74%) students were identified as having Refractive Error, 62.4% were girls. Vision impairment in school- aged children usually are undetected due to insufficient awareness towards the condition amongst parents and students.

The first group which suffer much from the untreated cataract has been in the center of various efforts of vision impairment and avoidable blindness control, including became the theme of previous WSD commemorations. This year, Indonesia will place school aged children and refractive errors as the focus of advocacy.



Improved awareness and commitment of key parties, including the community, on the importance of eye health care and that sight is key for the school children's future


1. The joint commitment between The Ministry of Health and Ministry of Education and Culture (and Ministry of Foreign Affairs) on the importance of regular health screening, including eye check is refreshed.

2. A set of behavior change communication materials on refractive error among school children and the importance of early detection, timely treatment, and healthy lifestyle for children's quality of life produced and distributed to key channels

3. Continuous dissemination of refractive error and importance of early detection, timely treatment, and healthy lifestyle messages using the behavior change communication materials until year 2020 and not just limited to the WSD 2019

This activity will contribute to the 2nd objective of the project 'Enable communities, schools, and primary, secondary, and tertiary health facilities throughout South Sulawesi to establish and provide clinical and rehabilitation services for children with visual and other disabilities by coordinating local community and school-based activities, delivering high-quality refractive services, optical dispensing and low vision care. We will also identify and refer children with cataract, strabismus, amblyopia, infection, and other eye health conditions to tertiary hospitals for appropriate treatment in South Sulawesi, and track referrals to ensure that children have received the ongoing care they need. Elements of this model would also be applied to NTB and Jakarta'.

· 34,750 schoolchildren received eye health education materials during the school campaign (involving around 40 special schools and 130 inclusive schools in Jakarta)

· 300 Standard Chartered Bank (SCB) staff are involved in the school campaign

· 2,000 people are reached during the Kick Andy off-air show, including ministers from three departments

· 1,000,000 people in Jakarta received interactive eye care education through various medias

2 The number of male and female respondents were relatively equal: 44,5% males and 55,5% females
3 Prettyla Yollamanda dan Susanti Natalya Sirait (2019), Prevalence and age distribution of uncorrected refractive error in children aged 5-15 years old in school children vision screening program by the national eye center Cicendo Eye Hospital January 2016 - December 2017.



The WSD 2019 will fall on 10 October 2019. However, the activities will be launched to commemorate the day and will be carried on until the end of year 2020.


1. Development of campaign concept, produce different types of behavior change and communication materials to suit various audiences, identification of key channels for distribution of these materials.

2. Selection and recruitment of media development consultant/company which suits the campaign need

3. A committee set up to provide content and also oversee and monitor the progress of the campaign and to ensure the developed materials meet the campaign objectives.

4. Supervision of production and field-test of materials.

5. Distribution of the developed and tested materials to key channels (including provincial and district health offices), in coordination with the Ministry of Health.

6. National event in Bandung, presenting the Minister of Health, Minister of Education and Culture, and Minister of Religious Affairs to revitalize and refresh the join commitment on the importance of regular health screening at school, including eye check. Governor from three provinces: Jakarta, South Sulawesi, and East Nusa Tenggara will do the same to show similar commitment at the provincial level. This activity will be framed in Kick-Andy show.

7. School campaign and dissemination of a set of behavior change communication materials on refractive error among school children and the importance of its early detection, timely treatment, and healthy life style for children's quality of life. This would be done at least in Jakarta, South Sulawesi, and West Nusa Tenggara (SiB working areas).

8. Continuous dissemination of refractive error and importance of early detection, timely treatment, and healthy lifestyle messages using the behavior change communication materials beyond the commemoration of WSD 2019 using MoH, MoE, and eye care stakeholder networks.

9. Monitoring and evaluation of the overall activities of WSD 2019 and achievement of the predetermined objectives


1. Government instances

· Ministry of Health

· Ministry of Home Affairs

· Ministry of Education and Culture

· Ministry of Religious Affairs

2. Professional organizations, Private Sector, NGOs, INGO, Media


A monitoring and evaluation framework and instruments will be developed in the early stage of implementation, right after this proposal is approved for funding. CBM will appoint a staff/consultant to be in charge for this element.

Monitoring then will be done through-out the implementation cycle. Monitoring will include regular (and ad-hock) meeting with implementation partners.

Meanwhile, evaluation will be done one or two months after the WSD 2019 commemoration to see the intermediate impact of campaign and associated- activities. The evaluation may include visits to partner organizations and beneficiaries, selected districts/cities which utilize the campaign behavior change communication materials, and selected groups of communities.


1. Development of campaign strategy to ensure WSD 2019 key activities are strategically implemented in all targeted areas.

2. Follow up and monitoring progress of the WSD 2019 activities.

3. Capturing findings and develop progress and final reports of the full WSD 2019 activities.

4. Working with the 3rd parties for production process and management.


1. Proposal Submission - Proposals should be submitted to Indonesia.Recruitment@cbm.org via e-mail with subject line "Proposal: WSD Campaign Consultant " by 5:00 pm Jakarta time on 11 August 2019. Attachments above 15 Megabytes (MB) should be uploaded to a single cloud folder with sharing link enabled (without access request). The submitted proposals are suggested to include each of the following sections:

1. General Description

Demonstrate your firm's overall products/services and capabilities to meet the terms of this Solicitation, your address and telephone numbers, your Bank and your payment address (if different than mailing address). --- (maximum 2 pages)

2. Unique capabilities

Provide details if your firm has any particular or unique skills, methodologies, or technical approach you typically employ for carrying the work as described in EXPECTED DELIVERABLES. --- (maximum 2 pages)

3. Respond to the Requirement (Technical Proposal)

Provide a comprehensive respond to the requirements detailed in EXPECTED DELIVERABLES, including the proposed solution.

4. Past Performance

Provide at least two (2) examples of work your firm has performed in the last 3 years which is similar to that detailed in IMPLEMENTATION PLAN Please provide the name of your client, approximate value of contract, period of performance, nature of the services provided, and a contact name (phone and email). --- (maximum 2 pages)

5. CVs and Staffing Information

Provide details of staff composition and CVs of key who will be involved.

6. Cost Proposal

The cost proposal needs to show actual expenses as well as the management fee that will be charged to CBM. Moreover, the applicant needs to submit fixed maximum schedule of rates for the various items that may frequently occur during event implementation

7. Terms of Payment/Schedule

Payment terms and schedule of payments for the resulting Contract shall be detailed in the issued Work Orders.

1. Q & A - Any questions should be submitted to Indonesia.Recruitment@cbm.org via e-mail before 5:00 p.m. Jakarta time on 8 August 2019. Questions received after this date/time may not be considered.

ESTIMATED TIMEFRAME 11 August 2019 at 5 pm:

Deadline to submit proposal to CBM

12 August 2019:

Shortlist of eligible applicants will be notified and when necessary, invited to present to the selection committee

13-14 August 2019

Selection process by the CBM selection committee only for those shortlisted applicants

15 August 2019:

Selected proposal will be announced

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