CONSULTANT
FOR CONSUMER PERCEPTION INDEX DEVELOPMENT
DEADLINE
: 15 AUGUST, 2019
BACKGROUND
Responsible
and Sustainable Palm Oil Plantation in Indonesia (RESBOUND) is a three years
project funded by European Union, implemented by consortium lead by ICCO
Cooperation. The project targeting village communities in and around palm oil
plantation, in 10 villages of North Sumatera and 10 villages of West
Kalimantan.
Aim
of this project is to strengthen available multi-stakeholders partnership
dialogues to contribute in realizing decent rural living of small-holder
farmers and workers on large palm oil plantation and its chain through the
formulation of Community and Corporate Social Responsibility (CCSR) as means to
better use the government village funds for development and Companies’ CSR..
Further CCSR would also serve as means to better use UNGPs in the Palm Oil
sector at grassroot level. In the same time, the project seek to obtain support
from Palm Oil Consumers to contribute in realizing decent rural living by
creating demands for sustainable and responsible palm oil production.
Purpose
of Consumers Index Development
The
purpose of developing consumers perceptions index is to understand the
perceptions behind decisions made by consumers in purchasing palm oil products.
The index also expected to provides information about consumers perception of responsible
and sustainable palm oil production. The index would be use as a basis to
define contents of awareness campaign of the project.
The
research survey would be using action research approach, whereby the
researchers able to inform respondents about sustainable and responsible palm
oil production and its impacts during the process of research.
Scope
of Consumers Perception Index Development
The
research would be targeted in three project location of North Sumatera, namely;
Deli Serdang, Serdang Bedagai, and Langkat. Also in one district of Kapuas
Hulu..
This
research would complement the research conducted by Daemeter and RSPO
concerning “Seeing Palm Oil Through Indonesian Consumers Eyes: The Good and
Bad”. The Daemeter research was targeting primary adults in urban Centre;
middle to high income class; and cities close and far to palm oil plantation.
Whereas in this research, we would like to depict the perception of consumers
of palm oil products in and around plantation areas where the project located.
The
consumers perception index would capture, at least but not limited to:
a. To what extent the consumers
prioritizing responsible and sustainable palm oil products as values that
influence the decision in purchasing goods/products.
b. The
main factors that influence decisions to purchase goods/products.
c. The perception/understanding of
consumers about impacts of palm oil production.
d. In understanding the impacts of palm oil
production, what type of activities consumers would like to be involved.
e. Frequency of shopping for purchasing
products contains palm oil (in average). Eg; shampoo, toothpaste, fast food,
etc.
f. Location or store where consumers accessing/buying
those products.
g. Consumers tools preference in accessing
information (e.g social media:twitter, facebook, Instagram) of palm oil
production to be specific in knowing where their products come from.
Perception
preferably distinguish by age (youngster
and adults tendencies), social economic level and gender.
SKILLS,
EXPERIENCE & QUALIFICATIONS REQUIRED
· Proven experience in conducting
research using quantitative and qualitative methods;
· Proven experience in developing report
in interactive format;
· Experience conducting research on
consumers perception is preferable;
· Ability to work in close coordination
with others;
· Excellent organizational and planning
capacity to deliver work in a timely fashion.
APPLICATION
PROCEDURE
Interested
applicants are required to submit the following documents via email to (Ms)
Esti Nuringdyah (e.nuringdyah@icco.nl) and (Ms) Nural Aeni (n.aeni@icco.nl).
The deadline for application is 15 August 2019. Any applications received after
this date will not be considered.
· Letter of interest stating why you are
qualified for the assignment;
· CV highlighting past experience;
· Portfolio of past work.
Deliverables
and Timeline
An
index of consumers perception on palm oil products expected to be finalized on
October 30th, 2019. It is expected that the report would be submitted in the form of interactive
format.
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ABOUT
ICCO COOPERATION – Regional Office South East Asia
ICCO
Cooperation is an international organization, whose mission is to end poverty
and injustice in the global south, in partnership with enterprising people. Our
headquarters is based in the Netherlands with 5 regional and multiple country
offices in Africa, Asia, Latin America, and an office in the USA. ICCO has a
track record of more than 50 years at local, national and international levels.
ICCO Cooperation has been working in South East Asia since the 1970s, with the
vision to end poverty, injustice and exclusion.
The
regional office in South East Asia works in 5 countries: Cambodia, Indonesia,
Myanmar, Philippines and Vietnam. We focus on 4 programmatic areas: economic
empowerment, food security and sustainable consumption, responsible business
and emergency aid.. We believe that long-term success can be achieved through
programs and investments carried out by enterprising people and organizations.
We have put our non-profit and commercial entities under one umbrella and bring
stakeholders together, benefiting from the strengths of each. In public-private
partnerships ICCO can take up the role of co-financer, co-entrepreneur, co-implementer,
and lobbyist. For more information, please visit www.icco-cooperation.org.
