CALL FOR EXPRESSION OF INTEREST - Business consultants to support a health technology start-up business HP+ Project - Palladium International Indonesia


Led the Palladium, the Health Policy Plus (HP+) is a five-year project funded by the U.S. Agency for International Development (USAID) implemented by a consortium of partners. The project’s HIV activities are supported by the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR). Globally, HP+ works to strengthen and advance health policy to improve the enabling environment for equitable and sustainable health services, supplies, and delivery systems in the areas of family planning and reproductive health, HIV, and maternal health.

In Indonesia, HP+ is generating critical data and evidence in close partnership with the government of Indonesia to be used by policymakers, civil society, and the private sector to improve maternal and newborn health, HIV, and health financing programs and outcomes. Health Policy Plus project (HP+) is supporting PPJK (Pusat Pembiayaan Kesehatan dan Jaminan Kesehatan, Kementerian Kesehatan RI) to develop the technical guideline to realize non-infrastructure PPPs for health. PPJK is also keen on ensuring that the policy development process mobilizes the support of the various government and private sector entities to implement this policy once in place. This includes testing potential PPP ideas and piloting them as model cases for other relevant stakeholders to learn from and to build confidence in this innovative financing model for health.

As strengthening private sector engagement in health is increasingly a government priority, it is important to ensure that innovative, private sector initiatives focused on this area can achieve sufficient scale and sustainability. While there are several incubators and accelerators focused on the Indonesian market, there are few focused on healthcare and digital health. USAID can support this gap by ensuring that innovative private health start-ups are identified, supported, and put on a path toward scale and sustainability.

HP+ will deploy local business consultants, as needed, to support expansion of the private sector portfolio, such as developing the business plan and financial projections, hiring specialized technical expertise to support the business team, provide necessary legal advice in registering, monitoring and evaluation, develop product positioning and marketing materials, and product launching.

Purpose of the Consultancies

This work will support the health technology business incubator in strengthening their PPP model and making strategic decisions about further expansion, procurement processes, and payment for services, as well as identifying and prioritizing resources for the introduction of one or two additional products. Technical assistance will be tailored to address its strategic business interests and based upon targets to meet agreed upon milestones.

Areas of Technical Support

Financial management. Review of the organization’s financial management systems, strengths & weaknesses, including accounting practices, financial performance, revenue streams, collections and cash flow, assets, liabilities, capital structure, operational and financial risk.

Business plan development. Support development or updating of a 5-year business plan (2021-2026), including competitive analysis, product portfolio, growth analysis, marketing and social media strategy, and revenue projections.

Product development (digital health). Support with product development, defining the product vision, product research, user analysis, ideation, design, testing and validation, and post-launch activities.

Marketing strategy. Support design of a marketing strategy that addresses product, price, place, and promotion for range of new and existing products. Define target audience, market size, and competitive analysis for new products. Include marketing and promotional strategies, including social media as appropriate.

Legal advisory services. Support registration, licensing, product liability, trademark/copyright protections, intellectual property (IP) issues, and product labelling and packaging for any new products being developed.

Government procurement systems. Knowledge of government of Indonesia procurement and purchasing systems at national, regional, and district levels.

Organizational development. Streamline business processes, assess organizational effectiveness, support team-building exercises and workshops, mentoring and leadership skills, change management, conflict resolution, and recommend training and professional development.

Input Level

The level of effort for the above described technical areas will vary depending upon the organizations needs. Assignments may be one-off consultancies—or ongoing over several months.

Additional skills/experience required

Experience in Indonesia’ health sector with private sector clients preferred
Strong attention to consistency, detail, and quality
Ability to write high quality, clear, and concise report in Bahasa Indonesia and English
Ability to respond to comments and questions in a timely and appropriate manner
Strong knowledge and understanding on local contexts preferably
Applying for this service

Interested applicant must submit the following documentation:

Comprehensive curriculum vitae of individual/team involve in the activities (company profile/portfolio)
Expression of interest outlining how the consultant meets the selection criteria
Recent writing sample (in English/Bahasa) by the applicant
Please submit your proposal via email to

The deadline submission is February 29, 2020

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