MNH Campaign, Consultant - North Sumatra

The USAID Jalin Project

Scope of Work
MNH Campaign Consultant -  STTA

The USAID Jalin Project (hereafter referred to as “Jalin” or the “Project”) is a five-year initiative implemented by DAI Global, LLC and its consortium of partners – IntraHealth, Vital Strategies, and Market Share Associates – to work with USAID to facilitate and support partnerships through a co-creation process that brings together a diverse range of public and private sector actors to leverage domestic resources, increase the pace at which reliable local evidence is made widely available and utilized to design and implement local maternal and newborn health solutions.

Jalin will contribute to a maternal and newborn health movement in Indonesia that: (a) brings together actors, including those traditionally outside the health system, to use local evidence and global best practices to co-create, test and adapt local solutions; (b) addresses evidence gaps by identifying where and why maternal and newborn deaths are happening and uses that information to co-define and create local solutions; (c) engages the public and private sectors to co-finance scalable local solutions to support partnerships and ensure that the poor and vulnerable have access to essential services; (d) catalyzes new and existing partnerships, local solutions and co-investment through a whole-of-market approach across the projects areas of technical focus; and (e) fosters a culture of learning and adaptation.

Lack of public awareness on MNH in particular on woman/mothers’ rights, lack of community roles and low involvement of  medias in promoting maternal and neonatal health are one of prominent issues during problem definition workshop.  As to support one of local solution in reducing Maternal and Neonatal Mortality Rates, it is considered important to have proper, effective and sustainable MNH Campaign.

Duties and Responsibilities

The Consultant will work with the Regional officer to lead MNH campaign activities, including creating messages and context to different audiences in North Sumatera. 

a.      Develop, maintain and strengthen stakeholders and network for MNH campaign in North Sumatera, with special focus new districts intervention of Jalin.

b.     Re-activate established forums in North Sumatera (e.g. Tim 21, Joint Health Council, Desa Siaga, Desa Percontohan, PKK Forum) as new canals for MNH campaign purposes

c.      Liase with various media and related stakeholders ( Government, CSOs, Religious insitutions, etc) to support the MNH campaign agenda.

d.     Finalize, adjust and design MNH messages for wider public awareness, as well as specific audiences, based in local context and align with other emerging issues.

e.      Lead and monitor MNH campaign messages dissemination throughout the region together with PHO and Communication unit.

Period of Performance

15 February to 30 June 2020


No more than 40 days


·       Degree in communication, graphic design, publishing or other relevant discipline.

·       Minimum 10 years relevant experience working on communication and publication services.

·       Extensive network in and knowledge about North Sumatra.

·       Demonstrated ability to advocate for public health awareness.

·       Excellent oral and written communication skills in Bahasa Indonesia.

·       At least five years relevant experience in print, digital and social media, working with printers and promotional products agencies and working with USAID or other international donors

·       Demonstrated ability to execute communication plans

·       Highly organized self-starter with the ability to work independently, and as team member.

Interested and qualified applicants could send the cover letter and CV at the latest on March 16, 2020 at 05.00 PM Jakarta Time to with “MNH Campaign" in the subject line and specify the availability date in the CV. Only shortlisted candidates will be contacted directly.

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