WRI Indonesia is looking for Consultant, Social Media for Peatland Independent Monitoring Initiatives

Program Overview

According to the Indonesia’s Ministry of Environment and Forestry, Indonesia emitted approximately 800 million-1,1 billion metric tons of carbon dioxide equivalent (Mt CO2eq) emissions due to huge forests and land fires in 2015. These fires are largely caused by extensive peat soil drainage and excessive peat conversion to other land uses, mainly to palm oil plantations. Peatland in Indonesia is a unique ecosystem with high biodiversity and economic value. Peatland has various functions including hydrological functions or water storage and management, carbon storage function that relate with climate change mitigation, and biodiversity conservation function. However, peatland is a vulnerable to degradation, subsidence, and fire, particularly when peatland is being drained. For example, Indonesian National Determined Contribution (NDC) document shows that major part of Indonesia’s greenhouse gas emission comes from land use and land cover change (LULCC) and peat fires. Massive forest and peat fires in 2015 contribute to country and public loss of approximately IDR 221 trillion.

In response to the devastating forest and land fires of 2015, President Joko Widodo established the Peat Restoration Agency (BRG) through Presidential Regulation No. 1/2016 in order to coordinate and accelerate the recovery of peatlands by restoring 2 million hectares of it by 2020.  This work entails, for example, mapping fire-prone provinces, raising peatland water tables, revegetating degraded peatland, creating alternative livelihoods for local communities, and investigating alternative crops for peatland.

The initiative to establish an independent monitoring platform for peatland restoration stems from shared concerns about government performance and the fulfillment of government pledges or commitments related to the restoration of peatland ecosystems. Restoration activities should also involve civil society and the private sector. It is therefore necessary to have an inclusive and accountable joint platform whereby the public can monitor the performance of the government and where the parties can work together in restoring peatlands.

WRI Indonesia participates in an independent monitoring initiative called Pantau Gambut (PG), an online platform that provides knowledge and learning about peatland to enable a meaningful public participation in peatland restoration. The objective of the platform is to monitor the restoration commitments from both public and private sector in achieving the restoration targets. This platform provides the factual portray of the progress of peatland restoration and protection programs in Indonesia which visualize several key themes such as: forest fire on peat, restoration infrastructures and the implementation of moratorium on peatland opening. In doing so, online communications through social media channels play critical role in translating Pantau Gambut findings/research in a format that is understood by laymen.

Therefore, WRI Indonesia requires a Social Media Consultant to support Pantau Gambut to plan, develop and monitor social media campaign strategy and contents to increase brand awareness and user acquisition. This candidate should have in-depth knowledge of various social media platforms, best practices, and website analytics. Have an excellent understanding of digital marketing, content generation and communications concepts, a highly creative person with excellent analytical abilities and have an outstanding communication and interpersonal skills. Consultant will report directly to PG Media Research and Campaign Lead.

Job Responsibilities

·       Plan and manage all aspects of our Pantau Gambut social media channels communications works including, Instagram, Facebook, Twitter, YouTube, email, campaign ads, display campaigns and future digital channels.

·       Prepare accurate reports on Pantau Gambut social media campaign’s overall performance.

·       Coordinate with illustrators and digital media agency to improve social media campaign results and report to Media Research and Campaign Lead

·       Identify the latest trends and technologies affecting our industry.

·       Evaluate important metrics that affect our social media traffic, email performance and target audience.

·       Work with the team to brainstorm new and innovative growth strategies.


1.     2 (two) biweekly editorial plan per month

2.     Execution on biweekly editorial plan to Pantau Gambut social media channels in timely manner

3.     Monthly report on social media channels performance

4.     Quarterly report on latest trends and digital technologies related and/or affecting our industry/issues

Job Qualifications

Required qualification:

·     2-3 years of experience as a Social Media Specialist or similar role

·     Experienced in using social media for brand awareness and engagement

·     Highly skilled in online / social media communications.

·     Ability to work in a fast-paced environment

·     Digital savvy with a passion for the digital landscape and knowledge of how platforms work, with experience in social listening and data analytics

·     Good understanding of social media KPIs

·     Comfortable with using Adobe Photoshop and Illustrator

·     Agile and able to adapt quickly

·     Great interpersonal, presentation and communication skills

·     Accustomed to critical thinking, being a team player, also have problem-solving skills

Preferred qualification:

·     Expertise in area of: Social Conditioning/ KOL Management & Copywriting

·     Good interest and familiarity with Indonesia’s forest and peatland issues

Period of Work

The duration of the service is 10 months from 1 March 2020 to 31 January 2020. A detailed work plan will be discussed with Pantau Gambut team following signing of the engagement contract. There is a possibility of extension, subject to individual performance, project needs, and budget availability.

Final candidates might be required to take a writing test and to produce two writing samples when needed.

Consultant rate: Consultant rate is commensurate with experience and skills.

Qualified applicants should apply online through WRI career portal https://jobs.jobvite.com/wri/job/oEIgcfwy in order to be formally considered. 

Application close: 1700 (Jakarta Time), 28 February 2020. We will close the advert earlier when best candidates are identified at earlier dates. 

WRI Overview

World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity and human well-being. We are working to address seven critical challenges that the world must overcome this decade in order to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean. We are passionate. We value our diversity of interests, skills and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include: integrity, innovation, urgency, independence and respect. The foundation of our work is delivering high-quality research, data, maps and analysis to solve the world’s greatest environment and international development challenges, and improve people’s lives. We work with leaders in government, business and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.

We have been growing rapidly: our staff has doubled in size over the past 5 years and our operating budget is now $100 million. Founded in 1982, WRI has a global staff of 800+ people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico and the United States as well as a growing presence in other countries and regions. 

WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.

WRI Indonesia is national entity (Yayasan) associated with the World Resources Institute (WRI), a global environmental research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. WRI work with various stakeholders in the natural resources sector to support policy and management that are both profitable and sustainable. WRI work with leaders in more than 50 countries for more than 30 years, with offices in Brazil, China, Europe, India, Indonesia, Mexico, and the United States.

Launched in early 2014, WRI Indonesia builds on WRI’s 10-year history in the country and strengthens our impact on the ground. In the short-to-medium term, WRI Indonesia aims to expand its presence and portfolio to include projects in the climate, energy, as well as city and transportation programs.

The World Resources Institute (http://www.wri.org) is an environmental and development research and policy organization that creates solutions to protect the Earth and improve people’s lives. As an Equal Opportunity Employer, it is WRI’s policy to recruit, hire, and provide opportunities for advancement in all job classifications without regard to race, color, religion, sex, national origin, age, citizenship, marital status, sexual orientation, gender identity, parental status, protected veteran status, or disability. WRI’s global agenda requires a staff that is diverse – with respect to race, gender, cultural, and international background. Diverse perspectives and experience enhance the way WRI selects and approaches issues, as well as the creativity and applicability of WRI's policy research and analysis. WRI, therefore, encourages applications from U.S. minorities, persons from other countries (especially developing nations), and from women of all backgrounds.

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