Request for Proposal 1833-XX Digital Media Campaign on Anemia Prevention with focus on Weekly Iron Folic Acid Supplementation (WIFAS) in East Java and East Nusa Tenggara

Dear Potential Bidders,

Nutrition International/NI is implementing MITRA Youth, a project supporting Weekly Iron Folic Acid Supplementation (WIFAS) for prevention and reduction of Iron Deficiency Anaemia (IDA) among school-going adolescent girls, in selected districts in two provinces of Indonesia: East Java and East Nusa Tenggara (ENT). MITRA Youth is funded by Department of Foreign Affairs and Trade (DFAT) Australia.

United Nations Educational, Social and Cultural Organization (UNESCO) reported that 188 countries have implemented nationwide school closures, impacting over 1.5 billion children and youth, estimated as approx. 90% of learners, as of April 1st, 2020. Many informal educational opportunities may also be limited at this time.[1] Government of Indonesia along other country have issued an appeal to stay at home to restrict the spread of the virus. As of 15 July 2020, the Government of the Republic of Indonesia has reported 80,094 persons with confirmed COVID-19. There have been 3,797 deaths related to COVID-19 reported and 39,050 patients have recovered from the disease.

With temporary closures of schools and disruptions to learning accompanied by reduction in health services, additional communication channels will need to be identified for reaching adolescents with information and services. Nowadays, digital media has become one of the solutions that connect people anywhere without meeting physically. During this pandemic digital media has been used more frequently than ever.

Generation of young people is more connected through technology, media and the internet than any other generation. In this time of social distancing and lockdowns, many young people’s ease with technology will be vital in keeping communication channels open, informed and supportive of each other and the larger community. They can play a critical role in disseminating accurate information on COVID-19 and support information sharing on risk reduction, national preparedness and response efforts.

Past crises show that adolescent girls are more likely to drop out after school closures. School closures have cut off many learners form the health, nutrition and social support services typically provided in school environments. Notably, adolescent girls are more likely to face malnutrition, because supplementations program may not be provided at home.

Indonesia faced a triple burden of malnutrition – undernutrition, hidden hunger caused by a lack of essential nutrients, and overweight among children under five – which will likely worsen as family lose income and have limited access to healthy food items. This could result in both an increase in child stunting and elevated prevalence of obesity due to increased intake of ultra-processed foods high in sugar, salt and fat.

People are having to spend more time at home and there could be a swift towards non-diversified diets, with increasing consumption of pre-packaged process foods and decreasing consumption of nutritious foods, including whole fresh fruits and vegetables. Good nutrition is essential to build immunity, protect against illness and infection and support recovery. MITRA Youth aims to adapt to the situation by sharing important nutrition messages and educating adolescent girls through digital media. The program aims to develop a digital campaign with a leading online portal which is reputed and popular among adolescents. Through this digital campaign, NI will:

-       Communicate key messages (part of the MITRA Youth program) about good nutrition, WIFAS and anaemia prevention to adolescents

-       Share experiences, stories and learning from MITRA Youth program

-       Build conversations among individuals, groups, brands and other organizations, to keep up the relevance and significance of nutrition during the COVID-19 pandemic, thus creating a synergized nutrition community of online and offline supporters

Through this terms of reference, NI seeks supports of a digital agency/online portal/application/website, popular among adolescents with either national reach or with high reach specifically in East Java and East Nusa facilitate a digital campaign on anaemia prevention and good nutrition in East Java and East Nusa Tenggara.

NI invites agencies to submit bid with link as below:

Deadline for submission: August 14, 2020, 17:00 West Indonesia Standard Time.

The proposal shall be put into a covering email specifically indicating with subject line:

“RFP 1833-XX Digital Media Campaign on Anemia Prevention with focus on Weekly Iron Folic Acid Supplementation (WIFAS) in East Java and East Nusa Tenggara” need to be sent to email:

Thank you for your kind attention and cooperation.


Nutrition International


[1] UNESCO, COVID 19 Educational Disruption and Response.

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