Job Title
Public Relation Officer

Deputy Executive Director (DED)

Working Location

Working Scope


One of the Sustainable Development Goals is sustainable development, and the private sector has a critical role in this The private sector plays a critical role in the realisation of gender equality in the Sustainable Development Goals especially through goals  five (gender equality) and eight (decent work and economic growth). Corporate sustainability – defined as ‘the delivery of long-term value in economic, social and environmental terms’ – is the most important contribution that business can provide to sustainable development.

Leading businesses have significant power to effect change and influence society towards gender equality. The workplace benefits of gender equality include: increased staff motivation; better talent management; higher productivity and performance; and improved reputation. Studies show that companies with more equal representation of female and male board members outperform those with fewer women board members on return on invested capital by 26%. Yet, only 9% of directors on global corporate boards are women, and only 4% of Fortune 500 companies have a female CEO.

Business, along with other actors, has a key role to play in advancing gender equality across the workplace, marketplace and community.

Why Indonesia?

Indonesia is a member of the G-20 major economies and has the largest economy in Southeast Asia. Approximately 52% of the population lives in rural areas. Although challenges remain in terms of efficiency and outreach, over the years, Indonesia has improved some key areas related to gender inequality, such as health and education, opportunities, voice and agency, and stipulating the necessary legislation for gender mainstreaming.

According to World Bank’ data, female labour force participation in the formal market was 49% in 2015, while male participation reached 83%. Although Indonesia has achieved good economic growth (averaged 5.35% from 2000 until 2016), to maintain this growth and support citizens to enjoy access to health care, education and employment opportunities, leading economically empowered lives, Indonesia must increase workforce participation.

About our organization

In 2016, eight prominent companies in Indonesia formed the Indonesia Business Coalition for Women Empowerment (IBCWE) was established with the support of the Australian Government, through the Investing in Women program (https://www.investinginwomen.asia), a multi-country initiative within four countries, Myanmar, Indonesia, Philippines and Vietnam.

IBCWE is a not-for-profit organisation aiming to bring together leading private sector companies across Indonesia to commit to and advance Workplace Gender Equality (WGE) within their organisations and across the community. The founding members are:  (1) Sintesa Group; (2) PT Gajah Tunggal, Tbk; (3) PT Bank Tabungan Pensiun Nasional  - BTPN; (4) PT Pan Brothers, Tbk; (5) PT Accenture; (6) PT Adis Dimension Sportswear; (7) PT Mitra Adi Perkasa, Tbk; (8) PT Unilever, Tbk.

IBCWE provides customised advice and support to companies seeking to improve WGE and benefit from the positive impacts to their businesses. The Business Coalition is a voice for gender equality in the workplace, leading the way in their own businesses and acting as important advocates for women’s economic empowerment.

Please visit our website for more detail: www.ibcwe.id

About the position

The Public Relations (PR) Officer will be responsible for building personal relationships and using all forms of media and communication increase the strength of IBCWE’s partnerships, build the positive reputation of the organisation and ensure effective communication with stakeholders, media and the public.

IBCWE is a business coalition of Indonesia’s top companies working to promote gender equality in the workplace and contribute to women economic empowerment. The PR Officer will be an integral member of the IBCWE team and will work to help IBCWE achieve these goals.

This will include developing strong relationships with IBCWE members and providing PR support that adds value to their businesses and elevates women’s empowerment issues. It will also include developing relationships with employer associations and public interest groups, the media and other key stakeholders, writing media releases and responding to media inquiries and advising on communicating with the public on issues of workplace gender equality and women’s empowerment.


1.      Implement public relations and campaign strategies to support business coalition priorities and the organisation’s business plan.

2.      Develop and implement a media action plan to establish and maintain relationships with media at national level, in order to promote the work of the coalition.

3.      Work closely with the program department and partners; translate technical information into targeted communication messages and work closely with member company’s communications teams to target distribution of these messages.

4.      Respond to requests for information releases or press conference from the media by designating a spokesperson or source of information.

5.      Establish and maintain relationships with members, community, employee, and public interest groups.

6.      Writing press releases and other media communications to promote the work of the organization.

7.      Assist member’s representatives in effective communication with the public and their employees.

8.      Build strategies that influence public opinion about women’s workplace equality and promotes IBCWE products, ideas, and services.

9.      Write and edit organizational publications, including employee newsletters or reports, for internal and external audiences.

10.   Confer with managers to identify trends and group interests and providing advice on business decisions.

11.   Work closely with the Communications Officer to ensure high quality, regular content for IBCWE’s website and social media.

12.  Any other assignment that related to Public Relations assignments, with prior discussion with the staff.



To be successful in this role, it would be advantageous to have a deep understanding of gender equality and marketing. You will also need excellent written and verbal communication skills. Previous experience in handling a press conference is also an advantage.

§  At least Bachelor degree majoring in communication, journalism, PR, marketing or related field.

§  Minimum 5 years experience in communication, campaign and marketing

§  Experience handling a press conference.

§  Excellent written and verbal communication skills.

§  Ability to pitch to media.

§  An ability to work on big strategy plans as well as day-to-day tasks.

§  Ability to think both creatively and strategically.

§  Ability to run PR campaigns that deliver measurable results and meet objectives.

§  Deadline-oriented, inquisitive, with great follow-up and reporting skills.

§  Creativity in securing coverage and buzz with traditional outlets.

§  Understanding of social media and experience working with bloggers.

§  Project and budget management skills.

§  Responds well under pressure with strict time limit.

§  Good command in Bahasa Indonesia and English

Terms of offer

IBCWE is an equal opportunity employer and offers a collegial and gender-sensitive working environment. This is a NATIONAL POSITION and will be for an initial period of 1 (one) year, renewable with subject to assessment of performance, continued relevance of the position and availability of resources.

How to apply

Applications for the position must include:

A cover letter illustrating your suitability for the position against the listed requirements and salary expectations

Detail curriculum vitae, including names and addresses of three referees, including telephone, fax numbers and email addresses.

All correspondence should be addressed to Indonesia Business Coalition for Women Empowerment via email: ibcwe.recruitment@gmail.com and should indicate “Application for IBCWE Public Relation Officer” on the application letter and email subject.

Applications will be considered until April 15, 2020 or until a suitable candidate is identified and selected.  Please note that only short-listed applicants meeting the above requirements will be contacted.



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