Professional Social Media Services
USAID MITRA KUNCI
Developing inclusive workforce is a monumental work that needs to be told, talked about, and celebrated. In Mitra Kunci, a five-year inclusive workforce development program by the United States Agency of International Development (USAID), we believe in the importance of storytelling in promoting our works. We aim to create awareness and conversations on equality and inclusivity at the workplace, and our digital assets are among our channels to do so.
Since 2017, Mitra Kunci has been working to develop inclusive workforce in West Java, Central Java, and East Java, by targeting poor and vulnerable youth, including women and people with disabilities. In doing its works, Mitra Kunci had conducted its pilot phase in 2017 to 2019 and is currently in its full implementation phase, in coordination with Indonesia’s Ministry of Manpower and Ministry of Education and Culture as technical ministries. The implementation phase is done through developing employment and entrepreneurship initiatives using gender equality and social inclusion (GESI) and positive youth development (PYD) approaches. The approaches are being adopted by Mitra Kunci’s project implementers (PIs) and partners, which include non-governmental organization Saujana, Indonesia’s Employers’ Association (APINDO), and eleven higher education institution (HEI) partners across the program’s working area.
As it enters its fifth and final year, Mitra Kunci is looking forward to bringing our stories worth telling to engage the public in social media as well as paving the steps for the journey to self-reliance (J2SR), so that the program could build its legacy for a more inclusive workforce in Indonesia, one tweet at a time.
Requirements:
The Professional needs to have the set of knowledge, experience, and skills as follows:
- Minimum three years of experience in managing and growing various social media channels;
- Familiarity with the use of social media analytics and management tools (e.g. Buffer, Hootsuite, or Sprout Social);
- A solid understanding of the social media landscape, emerging channels and trends;
- Strong community management experience across all major social media channels (Facebook, Twitter, Instagram);
- Ability to think creatively about developing social media channels and communities;
- Strong writing skills and the ability to take complex information (e.g. research, health information, policy) and turn it into accessible communications for the wider public;
- Good understanding of social media issues and crisis management processes; and
- Working experience in non-profit or development sector is desirable.
Specific Activities:
The Professional will be responsible for enhancing Mitra Kunci’s digital presence through its social media channels on Facebook, Twitter, Instagram, and Medium, by doing the tasks as follows:
- Support the Knowledge Management team to deliver Mitra Kunci’s Communicating, Collaborating, Learning, and Adapting (CCLA) initiatives on social media;
- Support the Knowledge Management team to plan, create and deliver highly engaging, creative and audience-focused social media content and online campaign(s) (when applicable), with taking into account the USAID brand guidelines and program objectives;
- Conduct regular measurement and evaluation of Mitra Kunci’s social media activity, and work on new ways to demonstrate impact, increase engagement, and enlarge viewership;
- Provide an exceptional level of support to our social media communities across Facebook, Twitter, Instagram, and Medium by moderating, responding to, and escalating messages and feedback in a timely and supportive manner; and
- Other related duties as assigned by Mitra Kunci.
Working Period:
The Professional is going to work from February 1, 2021, to April 30, 2021 (3 months) under Purchase Order Agreement
Payment & Deliverables:
The Professional will be paid within 14 days after the submission of their deliverables, original invoice and other supporting documents. The deliverables are paid in biweekly milestones for each month.
Dateline of Submission:
If interested in the above-mentioned opportunity, please submit your quotation proposal:
- to IWDP_Procurement@dai.com, no later than 26th January 2021, with email subject: RFQ IWDP-JAK-21-0001 Professional Social Media Services.
- Link to RFQ: RFQ IWDP-JAK-21-0001 Professional Social Media Services
- Incomplete responses may not be considered
- Please contact IWDP_Procurement@dai.com should you have any queries regarding this RFQ
